Essential SEO Tips

Their Are Some Essential  SEO Tips Mainly Categories in Three Part

1. Basic SEO
2. Keywords and on-page SEO
3. Content Optimization

Basic SEO :

1. Install Google Analytics- You need to install google Analytics for your website to check visitors Traffic for better marketing. 
2. Add Website to Google Search Console and Bing Webmaster Tools-These tools analyze many factors that affect your website search traffic.It allows webmasters to check indexing status and optimize visibility of their websites.
3. Check Site Page Speed at Google PageSpeed Insights.With PageSpeed Insights you can identify ways to make your site faster and more mobile-friendly.A score of around 85/100 is considered good for both mobile and desktop. Remember, if your website loading time more than 2 to 4 seconds.your visitor will move on next website.
4. Make Your Site Responsive-It should deliver a great user experience across all devices.Google has stated multiple times that responsive design is their preferred mobile configuration, leading many to speculate that responsive sites might get a rankings boost.
5. Check Broken Links-Use Xenu’s Link Sleuth, Its free and helpful tool for checking broken links.
6. Validate Your HTML and CSS-Validate your HTML and CSS coding at W3C using HTML validator, CSS validator, and mobile code validator.
7. Create and Upload a Sitemap.xml-Using sitemaps has many benefits, not only easier navigation and better visibility by search engines. Their are many dynamic sitemap.xml generator (free for up to 500 pages).
8. To Create Site Map: Google supports several sitemap formats .their are many online sitemap generator available.you can use http://smallseotools.com/ for create your website sitemap.

      Enter your full website URL and some optional parameters in           the form below.

      Press 'Generate Sitemap' button and wait until the site is                   completely crawled.

You will be redirected to the generated sitemap details page, including number of pages, broken links list, XML file content and link to a sitemap file.

1. To submit your sitemap:

         Select your site on your Google Search Console home page.

         Click Crawl.

         Click Sitemaps.

         Click ADD/TEST SITEMAP.

         Type sitemap.xml.

         Click Submit Sitemap. 

9.Create and Upload a Robots.txt File-The Robots file instructs search engines about pages to crawl, which page to crwal and pages to leave.

SEO Check

After Submitting your website to search console you need to check following section and fix it.

• Check Structured Data for identifying errors in your rich snippets.

• Check HTML Improvements for checking out where your coding and on-page SEO has error.

• Check Mobile Usability for errors in your responsive coding.

• Check Manual Actions for figuring out if Google has penalized your site.

• Check Blocked Resources for checking which URLs you have blocked from search engines.

• Check Crawl Errors for discovering the errors (including 404 Page Not Found).

• Check Robots.txt Tester for viewing any errors in your Robots.txt file.

10.Find 301 and 302 redirects.-Webmasters should use the 301 redirect if they have changed domains, or have launched their site on a new content management system with a new URL structure. Fix it if necessary.

On-Page SEO :

Keyword Research: 

• Keyword research is the process of identifying Keywords, which get the good amount of search volume/month.
• Find the keywords that can give maximum traffic and comes with less competition.Use Google Keyword Planner tool.

• You need to have a Google Adwords account to use Google Keyword Planner tool. It’s free, You can simply create an Adwords tool and start using it.
• Homepage of Keyword Planner tool looks as follow All you need to do is enter your target Keyword and start searching for it.you can also add filters such as country you want to target your keywords.

Title, Meta Description, and ALT Tags:

Your Website page title to 60-65 characters and ensure it include  relevant keyword.

Your Website meta description to around 160 characters.

Write appropriate ALT (image) tags. 

Headers Tags and Anchor text  :

Use Proper heading tags in your website's content H1 to H6. Try to use keyword in anchor text.Don’t link text like “Click Me,” or “See More” etc.

Content Optimization:

If you’re creating your content for your website, consider using the SEO-friendly your content.use proper keyword density within content.following point should keep in mind while optimize content for website. 

• It Should At least 300 words in length
• It Should Contains outbound links.
• It Has a relatively short URL
• It Should be Easy to read, with concise sentences.

Conclusion:

Follow The checklist for better performance of your Website.