Smartphones and tablets have changed the approach toward design and user experience.what sort of device you’re reading this on? A laptop? Maybe you’re at your desk top the perhaps even more likely you have smartphone in your hand.for interacting with websites on smartphones and tablets easily and comfortably website need to have responsive .
What is Responsive Web Design -
Responsive Web Design is an approach of laying out and coding a website such a way the website provides an optimal viewing experience ease of reading and navigation with a minimum of resizing and scrolling across a all of devices (from desktop computer monitors to mobile phones).
Benefits Of Responsive Web Design
User experience- a website having responsive design can easily scalable across all devices so that user can easily use website on all devices (desktop computer monitors to mobile phones).
Better, faster, smarter user experience.- Optimizing your site no matter what the user chooses to view it on makes their life easier. Happier customers means a happier business.
Cost Effective.- Responsive sites take a little longer to put together, but they survive longer and the unified approach means management, support and upgrades only need be applied to one place. That saves time and money.
SEO optimised. -Managing SEO for separate mobile and desktop sites is hard and doesn’t produce great results.
Improve google ranking-Google is now focussing on the user experience . Websites that do provide a better user experience and well written content and a well-designed user interface across multiple devices including mobile phones and tablets will take priority in searches improving their Google ranking.
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